About Us

Event Details:

In 1981 Wendy LeGardeur opened up her first women's boutique store in a small cottage off of the corner of River Road on Dante Street named Ballin’s LTD. Little did she know that 40 years later Ballin’s LTD would grow into seven stores spanning Louisiana, Mississippi and Alabama. Ballin’s has been a household name in New Orleans when women are considering the latest trends in dress; from what to wear for debutante parties, Mardi Gras balls and special occasions, to their everyday fashion.  

We have been fortunate to earn the credibility to become the go-to boutique for women in the south region to shop for the latest in ladies’ fashion. Ballin’s has been successful through the years by bringing high demand clothing lines into smaller markets such as New Orleans, Baton Rouge, Covington, Lafayette, Jackson and Mobile. Because we have been able to service our local clientele with the latest trends without our customers having to travel outside of their communities to shop in larger markets such as Dallas, Houston or Atlanta. We pride ourselves on our customer service and strive to develop personal relationships with all of our customers so we can become their fashion resource for building their complete wardrobe. Our goal is to introduce our customers to the latest trends straight from the runway; styles that complement their lifestyle, their body and their existing wardrobe. Not only do we strive to provide excellent customer service, we stay loyal to our customers whether they have been shopping with us from the beginning or they are a new customer. Since opening our flagship store on Dante Street, which is a center for Mother of, Debutante Balls and other Special Occasion Gowns, we have expanded 6 other stores each of which have their own unique flare, where there is always something to fit every woman. 

In addition to Ballin’s storefront locations, we have also been successful in reaching a strong customer base nationally with their catalog business and have drawn customers from every State in the Country. Our catalog business features exclusive brands led by French fashion designer, Marjorie Perard. Most notably: Amélline, Lilli Sucré and New Orleans Knitwear. We have adapted our catalog to an online customer base by having a large selection of our exclusive brands online, where we have customers from around the world.

Ballin’s has weathered through hurricanes, economic downturns and most recently the COVID-19 pandemic, but they are always striving to come out stronger. Without the loyal support of the Ballin’s staff we would not be open today. Our dedicated family of employees are a testament as to why we are successful and the store we are today. We would like to recognize the excellence of everyone from our corporate office, to our warehouse, and our team on the sales floor.


About Our Lines:

In 1989, our private label was created from the love of textiles and fine fabrics for all women. With the mindset of clean lines and classic designs, the collection evolved into the brand New Orleans Knitwear and has become a staple in closets throughout the country. New Orleans Knitwear is designed in France, our Collection features the Classic Styles that we love, made from 100% Peruvian Cotton, one of the finest cottons in the world, it has exceptionally long fiber which is famous for its strength, smoothness, and luster. Every single piece is manufactured by Peruvian textile artisans, knitting one by one, cut by hand and sewing with extra care and to ensure the quality of each garment with a hand made finish.